Proposal Suggestions

               If you are going to run a save-the-geese campaign a VERY important part of your campaign should be the creation of a formal proposal of your intentions to remedy the geese problem.  This should be as thorough as possible.  A well executed proposal will provide legitimacy to your offers of assistance, show that you have thought things through and are not “acting on emotion”.  It can go a long way towards saving your geese.  Here are our suggestions; if you have suggestions to add, please contact us and we will add them to the listing.  We plan to include an example proposal to this page at a later date.


Table of Contents

· Introduction

· Site Analysis

· Proposal(s)

· Volunteers

· Conclusion

· References

· Suggested Reading

· Contact Information



· Keep it very brief and summarize the details.

· State the problem.

· Summarize the site a analysis.

· Introduce your proposal(s).

· Summarize the volunteer information—# of volunteers and what you are committing to.

· Mention the presence of reference and suggested reading.



· Introduce the section—i.e. state what will be covered and why it is important.

· Provide a details description of site.

· Include photos and maps, etc. to show where the problems are and include text to explain what you show.

· Make sure to “mark up” your images to point out important information.

· Highlight problem areas, but also highlight any areas that are also “problem free” and explain the difference.

· Provide remarks to lead into your proposal section.

· This is your chance to show that you have an understanding of the issues.



· You may have several proposals, make sure each is separated into its own section.

· Introduce the proposal by stating an overview of the main objectives.

· Provide a full description of the proposal — use as many “point form” sections as possible to proved explanations; if it has too much text it may NOT be read in its entirety.

· Use the same maps & photos that you used in the site analysis — highlight changes that will be made and explain the benefit/effect of each change.

· Cover short-term, mid-term and long-term goals for your proposal — include a timeline and graphs if possible.

· Provide detailed information in regard to supplies that are needed and the costs involved — it is especially important to include several pricing options (low, moderate and expensive) for any suggestions.

· Describe the volunteer plans and staff requirements for the proposal — tasks that are to be performed, how they will be done, who will pay for them (are you fundraising, etc.), when they will be performed, who will do the work, time commitments, etc.

· Describe any fundraising plans that may be required (specific to the proposal) — include expected revenues, time requirements and detailed description of the events .

· Provide as much detail as possible to answer the questions who? what? where? when? why? and how? for each part of the proposal — details are IMPORTANT.

· Provide references to back up your suggestions wherever possible and direct your reader to “further information”.

· If you know what has already been tried, you may include it if there was any success; if not it you may want to leave it out (it didn’t work & you are not planning to try it again so it is irrelevant) — if, however, a method was tried incorrectly and you plan to use it CORRECLTY please be tactful in explaining this!  

· If you know the preventative plans your location intends to implement after the killing,  make sure you show how you can save them money with your involvement… use tables & graphs to show the costs with and without your group’s involvement — this will have a huge impact.



· Introduce your group — maybe highlight the background of some or all of your volunteers if they are educated or have experience that relates to the issue, highlight the time and financial aspects as well.

· Provide a list of volunteers — provide details such as names, contact information, time commitments, financial commitments, their background (if helpful), what they are willing to do (fundraise, clean up, help with habitat modification, etc.)

· In conjunction with the table above or instead of the table, you may want to list tasks and include detailed explanation of what is required, the # of volunteers to work on the task & the time commitment (i.e. 10 volunteers twice a month, 3 volunteers weekly, 1 volunteer daily…), financial commitments for the task (break it down to detail what you have from volunteers and what you will raise money for or require from the location), timelines, etc.

· Tables and graphs are very useful to show broad details; also make sure to have descriptive text as well.

· Make sure ALL volunteer efforts/requirements covered in the proposals are dealt with in greater detail here to show you have the backing required to “fill in gaps” for what the location cannot do and to go beyond their capability — this is where you are going to prove you can back up what you are proposing!



· Summarize the main sections.

· Provide reminders of references and suggested reading .

· Thank the reader for their time.

· Ask for a response and/or selection of a proposal — you may even want to include a due date.

· Make sure to conclude with the general idea that your volunteers are anxious to get to work!



· The same suggestions apply to both sections.

· Provide website links wherever possible.

· Provide a description of what each reference/link covers.



· List the authors of the proposal (and their background if it is helpful).

· Provide a single contact person for them to contact — include phone numbers, address, e-mail, etc.


General Notes

· Be as detailed and precise as possible.

· Always be respectful, not judgmental.

· Keep emotional comments and sentiments out — be scientific in your approach.

· Use as many pictures, maps, graphs, charts & tables as possible to make the proposal interesting to look at — make sure they are descriptive and to the point as they may be what the reader focuses on…

· Make sure, wherever possible, to explain the logic and benefits to your suggestions! 

· If you can SAVE the location money with any of your suggestions, make sure you point that out!

· Your group’s offers may be contingent on the “survival” of the geese (i.e. cancellation of the cull), if so make sure that this is communicated VERY clearly throughout your document — make sure this is properly written so it sounds like a condition of the proposals and does NOT sound like a threat! 

· Send copies of the proposal to the location involved AND the agencies involved in the “cull”  — you may also wish to post it on your group website (if you have one—if not we can help you…), send a copy to animal rights/conservation groups that may help, government officials (your representatives) AND the MEDIA.